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China in Africa: The Real Story

China and Mozambique: Soft Power and Media

Deborah Brautigam

What I'm reading: a new paper by Sérgio Chichava, Lara Côrtes and Aslak Orre on the coverage of China in the Mozambican media, and what this says about the Chinese soft power strategy. From the conclusion: 
Where representatives of Western donor nations, so predominant in the Mozambican political landscape, actively attempt to mould the Frelimo-based elite into its own image, China’s politicians emphasise that it cooperates – and does business – with that elite no matter what it may privately may think about its virtues and conduct. This may well be a successful diplomatic strategy in the short run. The above findings go in the direction of suggesting that in the long run, the close association – diplomatically, in business and in people’s minds – of China with Mozambique’s elite, could become an obstacle, in particular [when it] concerns the question of Chinese soft power. At least if Mozambique’s newspaper reports on China are anything to go by, China’s soft power builders need to give some thought on how to make more of its positive image (“the bankroller”) and that which could potentially be positive but has not yet made a considerable mark on the Mozambican media, Chinese culture and language. Similarly, how can it play down what seems to affects it negatively the most: Illicit resource extraction and corruption in Mozambique, and authoritarian governance in China.

Thanks to Sérgio for sending me a copy of the paper and to Henry Tugendhat at IDS Sussex for circulating a link to the online version in the Future Agricultures blog.